Even Sir Anthony Hopkins, whose career has spanned seven decades, could not have predicted his latest career move: Loewe model. The 84-year-old has landed himself a spot in the craft-centric Spanish brand’s pre-fall 2022 campaign, alongside the likes of Josh O’Connor, Jessie Buckley and Kaia Gerber. It is, as they say, a mood.
Photographed by Juergen Teller, with styling by Benjamin Bruno, a beaming Hopkins poses with the label’s new capacious Anagram Studs T tote, detailed with the Loewe logo and, in one spectacular case, a load of sink plug holes for a play on the phrase “everything but the kitchen sink”. Wearing a pair of great sweaters – one classic Loewe, one playful and covered in sprinkled doughnuts – slacks and classic Flow runners, the octogenarian looks wholly at ease in his role as fashion plate.
Comments on creative director Jonathan Anderson’s post flooded in, with users referencing quotes from cinema’s most chilling psycho. “Oh and senator, just one more thing… love your suit,” said fashion editor Alexander Fury, nodding to Hannibal Lecter’s disturbing line from The Silence of the Lambs. “There is only one Anthony Hopkins,” said Anderson himself, clearly basking in his coup.
The casting of Loewe, and indeed Anderson’s eponymous brand, is always stop-you-in-your-tracks (or at least scroll) good. Hopkins joins the likes of Gillian Anderson, Megan Rapinoe and Tracee Ellis Ross as Loewe faces, while Danish beauty Freja Beha Erichsen is a house muse. Zadie Smith attended the autumn/winter 2022 show and Björk recently wore one of the cult breast-plate dresses (also modelled by Kim Kardashian and Jeanne Cadieu this spring).
Hopkins, who has found success modelling for Loro Piana and Brioni later on in life, is not the only senior model in the latest campaign. Also starring the 80-year-old artist Lynda Benglis, who manages to pull off parrot-print leggings with the stony-faced ease of any professional model, Teller’s pictures show the multi-generational appeal of the artisan-focused, oftentimes surrealist house.
But it was, of course, Hopkins who was “mesmerising” on set during what Loewe calls a “blunt document of an extended creative community”. The acting legend, who has become something of a social-media influencer thanks to his cat Niblo, proved, as Anderson says, that there really is one one Sir Anthony Hopkins. Bravo.