Bella Hadid

Bella Hadid Looks Stunning In First Victoria Secret Ad Campaign Since Rejoining The Brand

Bella Hadid returns to 'Victoria's Secret' after being satisfied with the lingerie brand's efforts to deal with misogyny and be more inclusive.

Bella Hadid looks stunning in her first ad campaign since returning to struggling lingerie giant, Victoria’s Secret. The model stars in the beauty retailer’s new Valentine’s Day campaign as she joins the star-studded likes of Priyanka Chopra, Hailey Baldwin, Naomi Osaka, and Megan Rapinoe, as the newest member of the new VS collective.

Bella Hadid Turns Heads In Her Big Return To Victoria’s Secret After Leaving The Brand Due To Toxic Culture.

PageSix got an exclusive first look at the stunning images for the upcoming campaign following Bella’s difficult decision to rejoin the brand last month. One of the photos features a jaw-dropping Hadid in black lingerie dripping with diamond-covered jewelry, while the second shows a beaming Hadid in pink.

The 25-year-old first worked with Victoria’s Secret in 2015 on their PINK holiday campaign, before eventually starring in their since canceled Victoria’s Secret Fashion Show in 2016, 2017, and 2018.

Hadid left Victoria’s Secret in early 2020 after the brand’s culture of misogyny came to light. Since then, the company has tried to rebrand, parting ways with its long-time influential executive, Ed Razek, whom many have accused of fostering an “entrenched culture of misogyny, bullying, and harassment.”

“There was a type of way that, I think, a lot of us women who used to work with Victoria’s Secret felt,” Hadid says of her previous time with Victoria’s Secret. “And now, six of the seven board members are all female. And there’s new photoshoot protocols that we have.”

Victoria’s Secret Enters A New Era With More Diverse Models Including Priyanka Chopra And Yumi Nu.

Hadid appeared happy with the brand’s efforts to enter a new era. The famous catwalker once again signed with the company in December, but the supermodel says it took her “almost a year and a half” to take another meeting with the brand.

“What magnetized me to coming back was them coming to me and really proving to me that, behind the scenes, Victoria’s Secret has changed so drastically,” She revealed in an interview with Marie Claire regarding her decision to return.

A major part of the rebrand included ditching the longtime use of the “Angels” moniker, which saw supermodels like Tyra Banks and Gisele Bündchen represent the brand by donning their coveted wings.

In place of “Angels,” the company announced a new group of ambassadors for the lingerie store, known as the VS collective. The diverse group includes Priyanka Chopra, Hailey Baldwin, Naomi Osaka, and Yumi Nu.

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